Brief: a bouldering brand that speaks to international audience and urbanity.

Client: ZM Sports Consulting Lmd. Co.

Branding/Art Direction/Strategy/Design: Frankie Kuo

Branding a next generation urban bouldering gym in Taipei City. It marries the drive for challenge and self actualization in traditional climbing with modern lifestyle. The brand aims to break assumptions, be bold, and forge a community that welcomes bouldering enthusiasts of all levels.