Brief: a brand that celebrates independent film makers.

Client: MediaCo [A Shillington student brief]

Art Direction: Shantel Sparrow

Strategy/Design/Branding: Frankie Kuo

WIT is a streaming service provider that features pioneering films by independent film makers. I designed the logo based on ribbons because it can wrap around any shape, which symbolizes the brand's values: community and versatility.

The concept for their launching campaign — the poster ads — is to compare WIT to the producers in the past who had the far sight to discover then-radical films, such as Star Wars and Pulp Fiction.